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Thrive Market Becomes 1st Online-Only Retailer to Accept SNAP EBT

44 Companies To Bet Your Career On

Save Mart partners with Forage and Flashfood

Disruption for good: Talking with Forage’s CEO Ofek Lavian

Fast Company's World Changing Ideas 2023

Forage Takes On Stalwarts to Gain Slice of $100B Online SNAP Payments Opportunity

Forage Raises $22M Series A

Instacart’s head of payments leaves tech giant to join startup Forage

42M Americans receive government assistance to purchase groceries. Of those, over 12M households used their EBT SNAP benefits online. To further expand their options and increase access to affordable, healthy groceries, Thrive Market tapped Forage to enable EBT SNAP online.

Thrive Market was launched in November 2014 to address the geographical and monetary challenges barring communities from accessing healthy food. Thrive Market currently serves over a million unique customers, and is a certified public-benefit B corporation.

On February 26th, 2024, Thrive Market became the nation’s first Online-Only grocer to accept EBT SNAP benefits. While Thrive Market had always wanted to enable EBT SNAP, it was initially deterred by legacy payments processors (TPPs) that lacked:

Thrive Market partnered with Forage. Forage quickly integrated with Thrive Market, and in parallel guided the team through USDA certification. In addition to providing technical & regulatory support, Forage further partnered with Thrive Market’s GTM, Marketing, & Growth teams on perfecting their EBT SNAP launch plan.

In addition to partnering with top publications to amplify press, Forage provided EBT SNAP consumer insights, marketing best practices, & strategic recommendations guiding launch, from Day 0 to 90D+ planning. Forage’s exclusive partnership with Propel further expanded Thrive Market’s reach to an audience of +5M verified SNAP shopper MAUs.

 builds payments infrastructure that processes government benefits, starting with enabling merchants to accept SNAP EBT payments online, and allowing the 42 million Americans who receive government assistance to digitally purchase their groceries. Forage is the only USDA-approved third-party payment processor (TPP) that offers their partners best-in-class software combined with dedicated service, enabling complex government payments online and guiding retailers through USDA authorization. For more information visit 

With Forage, Thrive Market enabled EBT as a payment method, building a 8-figure EBT run-rate business in less than a quarter.

Nearly 17% higher vs average non-EBT basket

Projected annual increase in revenues by enabling EBT SNAP

"We handpicked Forage as our payment processor for their exclusive USDA approval and strong integration capabilities. Their seasoned team, specializing in government payments, played a pivotal role in our effort to become the first online-only retailer to accept SNAP EBT."

Customer stories

How leading companies partner with Forage to unlock EBT.

How Thrive Market unlocked millions in incremental sales with Forage

Featured Press.

Thrive Market Becomes 1st Online-Only Retailer to Accept SNAP EBT

44 Companies To Bet Your Career On

Save Mart partners with Forage and Flashfood

Disruption for good: Talking with Forage’s CEO Ofek Lavian

Fast Company's World Changing Ideas 2023

Forage Takes On Stalwarts to Gain Slice of $100B Online SNAP Payments Opportunity

Forage Raises $22M Series A

Instacart’s head of payments leaves tech giant to join startup Forage

Featured by.

Our Investors.

Begin accepting
EBT SNAP and EBT Cash.

How Thrive Market unlocked millions in incremental sales with Forage

Thrive Market Becomes 1st Online-Only Retailer to Accept SNAP EBT

44 Companies To Bet Your Career On

Save Mart partners with Forage and Flashfood

Disruption for good: Talking with Forage’s CEO Ofek Lavian

Fast Company's World Changing Ideas 2023

Forage Takes On Stalwarts to Gain Slice of $100B Online SNAP Payments Opportunity

Forage Raises $22M Series A

Instacart’s head of payments leaves tech giant to join startup Forage

Our Investors.

Begin acceptingEBT SNAP and EBT Cash.

Begin accepting
EBT SNAP and EBT Cash.